LIIAR Analysis of 'Kerrang'

  This Magazine is Kerrang. Kerrang is a rock magazine.  The Publisher

of Kerrang is 'Bauer Consumer Media'. The audience for the magazine is 'Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion  and loyalty' (http://www.bauermedia.co.uk/Brands/Kerrang/).

Kerrang believe in that certain kind of music and not following trends, and the fact they will always love that genre of music.  It appeals mostly to people aged between 16 to 24.
The font used for the masthead is very blocked and harsh, it also looks like it has been slashed and is in black, this shows the magazine is about aggressive music which can sometimes be rock and is portrayed like that. The main image of the rock band 'Biffy Clyro' is very posed and serious, this could mean the band are very serious about there music or it's going to be a more serious article about them. The front man, 'Simon Neil' is in the center of the magazine and in white to make him stand out as he is the face of the band, he is also overlapped on to the mast head whereas the other band members are not and are in black.
The bottom part is advertising the other contents of the magazine which includes posters. In a world now where you have to pay a fair couple of pounds for posters, including posters in the magazine is a huge selling point.

The layout of the double page spread for the 'Biffy Clyro' edition of the magazine is not very conventional because of the images being at the top and down the center and also in grey scale and colour. But however because of the audience the magazine is aimed at it doesn't matter if it's a bit quirky because that reflects the band and the people who read it. For example if it was a 'POP' magazine the layout would be an image on the left hand page and writing on the other.

























LIIAR Analysis of the Brief

Institution- Bauer Consumer Media would produce my magazine because they produce brilliant and successful magazines such as 'Kerrang' and 'Q'
Audience - For my magazine my audience will be aimed at 15-24 year old's who are interested in alternative music. It will targeted towards a larger male audience then females but will provide for both.

Language- The magazine will need a recognisable and unique title what will stand out to the target audience. In a music magazine it is obviously essential you have images. They have to represent and reflect the genre of music and the artists that have been selected. These images have to fit on the pages perfectly for text to be inserted. The within the magazine should be colourful a specific house style that is kept constant throughout the magazine so it looks professional and not all over the place. More than often the magazine is not free so it will need to include a bar code, price and the date.
It also includes what is within the magazine. So top stories, competitions etc.
The magazine could include a slogan which will make it more remembered. It would have to be quick and catchy and sum up the magazine within a few words.

Representation-
Ideology - Because my magazine is aimed at people who are into alternative music and unsigned bands the ideology will be different to say a 'pop' magazine.
'Don't be a sheep' could be a slogan for the magazine because I want people to stand out rather than blend in and not follow the crowd, however a pop magazine would promote looking a being a certain way.

Images I want to Include for my Magazine

This image I edited into black and white and then increasedthe
warmth of the image because a lot of bands don't just go
for the simple grey scale image. Usually it will be tinted slightly
green or blue, which is what I have done here.



I took this image and edited the 'warmth' of it to give it that 'indie/vintage'
look that is conventional in a alternative music magazine.
As this is not an actual band I had to come up with a name for the band.
I thought about having a typical band name begining with 'the'
but thats drounding out so I thought about these:
-Sullys
- Friday Night Avalance
- Three Car Pile Up
- Your Little Theory





I would use this image in the editors notes on the contents page

because it is me (the editor) and the lead singer of Hulls very
own 'GST Cardinals'. They are a band who haven't yet
made it into the big time. It also shows how the people who run
the magazine go to gigs, tours and concerts. Possibly each week
the image is different showing me and a different act.

I want to use this image because it's very 'indie' looking
and I took it in sepia mode to give it that vintage looking
feel that most bands go for. It would look good on the front cover
as the main image but I want something a bit more vibrant.
I would call this artist 'Little Moo' because he is a solo artist.



My Music Magazine Genre

My music magazine genre is going to be alternative/industrial music and artists who are just breaking into the music industry. My magazine will give unsigned bands an opportunity to gain exposure to the target audience which will be 16-24 year old's who are interested in 'proper music'. It will be very edgy and full of attitude and quite rebellious. I have been influenced by 'NME', 'Rock Sound' and 'Kerrang'. A typical music video by an artist who would likley feature in my magazine would be like 'Darwin Deez- Radar Detector' it is very quirky and simple.

 To give examples of bands and artists featured would be:

Foals



Arctic Monkeys





Biffy Clyro



Bob Dylan



The Kooks



White Lies

College Magazine Final Peice

Music Magazine Breif

I have been asked to design and create a music magazine of any genre using my own original ideas. I have to use at least four images that fit the genre of my choice. I need to create and design a front cover, a contents page and a double page spread.