of Kerrang is 'Bauer Consumer Media'. The audience for the magazine is 'Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty' (http://www.bauermedia.co.uk/Brands/Kerrang/).
Kerrang believe in that certain kind of music and not following trends, and the fact they will always love that genre of music. It appeals mostly to people aged between 16 to 24.
The font used for the masthead is very blocked and harsh, it also looks like it has been slashed and is in black, this shows the magazine is about aggressive music which can sometimes be rock and is portrayed like that. The main image of the rock band 'Biffy Clyro' is very posed and serious, this could mean the band are very serious about there music or it's going to be a more serious article about them. The front man, 'Simon Neil' is in the center of the magazine and in white to make him stand out as he is the face of the band, he is also overlapped on to the mast head whereas the other band members are not and are in black.
The bottom part is advertising the other contents of the magazine which includes posters. In a world now where you have to pay a fair couple of pounds for posters, including posters in the magazine is a huge selling point.
The font used for the masthead is very blocked and harsh, it also looks like it has been slashed and is in black, this shows the magazine is about aggressive music which can sometimes be rock and is portrayed like that. The main image of the rock band 'Biffy Clyro' is very posed and serious, this could mean the band are very serious about there music or it's going to be a more serious article about them. The front man, 'Simon Neil' is in the center of the magazine and in white to make him stand out as he is the face of the band, he is also overlapped on to the mast head whereas the other band members are not and are in black.
The bottom part is advertising the other contents of the magazine which includes posters. In a world now where you have to pay a fair couple of pounds for posters, including posters in the magazine is a huge selling point.
The layout of the double page spread for the 'Biffy Clyro' edition of the magazine is not very conventional because of the images being at the top and down the center and also in grey scale and colour. But however because of the audience the magazine is aimed at it doesn't matter if it's a bit quirky because that reflects the band and the people who read it. For example if it was a 'POP' magazine the layout would be an image on the left hand page and writing on the other.
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