Wednesday, 8 December 2010

LIIAR Analysis of 'NME'

 NME (The New Musical Express) contains indie music and other alternative music. This 'Joy Division' edition has the bands front man, Ian Curtis smoking a cigarette in black and white, it's a very well known image. Because the image is in black and white the rest of the magazine matches by putting the font in black and white, but leaving the NME logo in red.
In the bottom right hand corner the font type looks like someone has written it and this reflects the genre of music you would find in the magazine because it would resemble gig lists and autographs and just general laziness.
They use two images on the front the main one of Ian Curtis and the Joy Division album cover, whereas usually there would be at least four or five but because Joy Division are seen as complete legends in that sort of music world and genre the front page is dedicated to them.
     The double page spread matches the front cover by repeating the colour scheme of black and white images and writing. The left page introduces the article and uses the same title that's placed on the front cover '30 years of Joy 1979-2009'. It also uses a big image of Ian Curtis who is smoking a cigarette like in the image on the front cover and the images of his band mates playing their instruments are placed beside the picture as if replicating the old photo booth stripes to give the reader a sense of time. What NME usually do in their magazine is give the reader a fact file of the band they feature to give readers a bit of knowledge about the band. They section this part off by using a light brown cardboard colour and black writing suggesting the bands 'not a care in a world' image they portray through images and such things like that because it looks as if someones has got  piece of cardboard and cut it out and stuck it on without giving it any thought. They are an edgy band and NME is an edgy magazine.  




Price £2.20
Frequency Weekly
Circulation 56,284
Readership 411,000
Launch Date 1952
Male/Female 73%/27%
Average Age 25
ABC1 73%
Target Market Men 17-30


http://www.nme.com/mediapack/pdf/nme_media_information_full.pdf


• 80% of NME readers feel that music is an important
part of their lives
• 79% of NME readers like to listen to new bands
• 63% specially choose to listen to indie/guitar bands
• 49% specially choose to listen to live bands in studio
• 52% are interested in taking a musical
course/qualification
36% are thinking of buying a musical instrument in the
next year

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